The Freak Brothers and Weedmaps Fire Up a Collaboration to Reach New Fans

The partnership includes brand integration in the animated series and 'Smoke & Screen' viewing parties

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

A trio of Woodstock-era stoners smoke the dankest, most magical strain on the planet, take a 50-year nap and Rip Van Winkle into current-day San Francisco.

Along with adjusting to their new normal, post-Summer of Love, these dudes will need to restock. That’s where Weedmaps comes in, with the cannabis marketplace showing up as the hero that keeps the party going for the stars of the Tubi animated series The Freak Brothers. 

The collaboration between the popular weed platform and the cult favorite entertainment property is “a convergence of the psychedelic past and the digital present,” according to Greg Goldner, chief brand and strategy officer for The



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in