Technology

The Femtech Revolution Is Here, but Bias Threatens to Slow Its Growth

Marketers say the category has huge potential, but communications challenges remain

women in hertility ad — Hertility is part of a wave of femtech brands aiming to dismantle the gender gap and underrepresentation of women in health care. Hertility

By Brittaney Kiefer

August 1, 2022

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

The film opens on a woman standing by herself in a room, but as the camera pans out, we see she isn’t alone. A group of women join in for a mesmerizing dance as a voiceover says:

Brittaney Kiefer

Brittaney is Adweek's European creativity editor.

Recommended articles