The Femtech Revolution Is Here, but Bias Threatens to Slow Its Growth

Marketers say the category has huge potential, but communications challenges remain

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The film opens on a woman standing by herself in a room, but as the camera pans out, we see she isn’t alone. A group of women join in for a mesmerizing dance as a voiceover says:

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This story first appeared in the Aug. 1, 2022, issue of Adweek magazine. Click here to subscribe.