The Boss Baby Is the Latest Movie to Sell Itself by Winking at the Competition

When it makes sense to mention the other guys

Next week, The Boss Baby hits theaters. The latest Dreamworks Animation release features Alec Baldwin voicing a briefcase-wielding, suit-and-tie-wearing baby who’s sent undercover to a family to try to foil the plans of Puppy Co., which is working to out-cute the baby industry.