The Boss Baby Is the Latest Movie to Sell Itself by Winking at the Competition

When it makes sense to mention the other guys

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Next week, The Boss Baby hits theaters. The latest Dreamworks Animation release features Alec Baldwin voicing a briefcase-wielding, suit-and-tie-wearing baby who’s sent undercover to a family to try to foil the plans of Puppy Co., which is working to out-cute the baby industry.

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