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Every June, Pride Month arrives in a flurry of colorful, celebratory marketing and familiar calls for equality. But amid the onslaught of discriminatory and harmful anti-LGBTQ+ policies, the need for real impact and support is only increasing.
As part of its continued efforts in supporting queer youth, The Body Shop North America’s latest creative campaign directly opposes anti-LGBTQ+ legislation through retail signage, digital initiatives, an educational hub and nonprofit partnerships.
In the United States, the Parental Rights in Education Bill—commonly referred to as the “Don’t Say Gay” bill—recently passed in Florida.
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