The Big Issue and Bavaria AB InBev Win Cannes Lions Creative Ecommerce Grand Prix

The U.K. magazine and Colombian beverage leader earn top honors for elevating vulnerable communities during the pandemic

The rise of digital commerce has been the biggest retail trend of the pandemic. And while some businesses were conveniently placed to take advantage of trendy strategies like livestreaming and AR when the world went remote, the businesses that have only ever relied on foot traffic scrambled to stay afloat. This year, Cannes Lions is honoring the digital solutions that kept street vendors selling newspapers and convenience store owners at work.