The Best Radio Ad of the Year Isn’t a Total Surprise, but It Is a Delight

Motel 6 tops the Radio Mercury Awards again

Photo: Frontdoor Images/Getty Images

Winners of the 2017 Radio Mercury Awards were announced Thursday night in New York, and Best of Show went to a familiar and celebrated long-running radio campaign—The Richards Group’s work for Motel 6 featuring the musings of Tom Bodett.

@nudd Tim Nudd is a former creative editor of Adweek.