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Winners of the 2017 Radio Mercury Awards were announced Thursday night in New York, and Best of Show went to a familiar and celebrated long-running radio campaign—The Richards Group’s work for Motel 6 featuring the musings of Tom Bodett.
The Motel 6 campaign has been a fixture of the Radio Mercury Awards for decades, winning Best of Show at the inaugural contest back in 1992 and capturing the top prize many times since, as well.
For 2017, the spot “Millennials” was honored as radio ad of the year, and three Motel 6 spots together were awarded Best of Show as campaign of the year.
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