'The Best Guidance Is No Guidance.' How Company Culture Helped &pizza Ride a Viral Wave

CEO Michael Lastoria talks about the chain's 'Hallway Pizza' response

For growing restaurant chains, going viral isn’t always a positive thing. They often lack the staffing, resources and training to respond quickly to events unfolding around their brand at the breakneck speed of social media. By the time an exec has approved a response, the moment in the spotlight has often passed.