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If you work in advertising, your chances of winning any Cannes Lion is incredibly slim. And just think, if you don’t work in advertising, the odds are even worse.
So who are we to begrudge anyone a win, whatever the color? While most of Adweek’s coverage from the festival has focused on Grand Prix, Titanium and gold winners, we received a thought-provoking—and tongue-in-cheek—essay from a creative who sees a singular beauty in the bronze Lion.
On a totally, 100 percent unrelated note, he also just won a bronze Lion.
So open your mind to this celebration of all things bronze from Al Patton, executive creative director of 22squared, whose team just won bronze in the Social and Influencer Lions for the Atlanta agency’s “Built-In
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