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LONDON—The BBC Creative team has earned a reputation in recent years for turning around stellar billboard campaigns that push the medium in unexpected directions. Last year, it unveiled a clever Dracula ad that only made sense when the sun went down, revealing a terrifying specter, and promoting a BBC series about the vampire.
This year, the team has returned with another clever outdoor ad for the highly popular BBC series A Perfect Planet, narrated by beloved British wildlife expert David Attenborough.
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