Out of Home

The BBC Set Fire to Its Own Billboard for ‘A Perfect Planet,’ Highlighting Deforestation

BBC Creative finds another innovative way to ramp up the drama of out-of-home

By Sara Spary

February 3, 2021

LONDON—The BBC Creative team has earned a reputation in recent years for turning around stellar billboard campaigns that push the medium in unexpected directions. Last year, it unveiled a clever Dracula ad that only made sense when the sun went down, revealing a terrifying specter, and promoting a BBC series about the vampire.

Sara Spary
@saramayspary sara.spary@adweek.com Sara Spary is a freelance journalist based in London. She's been a reporter for eight years, covering advertising and consumer brands.
Recommended articles
You Might Like

What $1 Billion in Transactions Can Teach You About CTV Success

By Steelhouse

Heavy Podcast Listeners Aren’t Just Tuning in to Content—They’re Receptive to Ads, Too

By Hoang Nguyen, Business Data Journalist, YouGov

The Hunt for the Next Best Identity Solution Doesn’t Benefit Consumers

By Tim Glomb, VP Content and Data, Cheetah Digital

Post-Pandemic Shopping Could Create Explosive Growth, But Are You Prepared?

By Celiena Adcock, Head of Go-to-Market and Global Business Marketing, Honey

{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"creativity"}