The BBC Set Fire to Its Own Billboard for ‘A Perfect Planet,’ Highlighting Deforestation

BBC Creative finds another innovative way to ramp up the drama of out-of-home

LONDON—The BBC Creative team has earned a reputation in recent years for turning around stellar billboard campaigns that push the medium in unexpected directions. Last year, it unveiled a clever Dracula ad that only made sense when the sun went down, revealing a terrifying specter, and promoting a BBC series about the vampire.

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@saramayspary Sara Spary is a freelance journalist based in London. She's been a reporter for eight years, covering advertising and consumer brands.