LONDON—The BBC Creative team has earned a reputation in recent years for turning around stellar billboard campaigns that push the medium in unexpected directions. Last year, it unveiled a clever Dracula ad that only made sense when the sun went down, revealing a terrifying specter, and promoting a BBC series about the vampire.
The BBC Set Fire to Its Own Billboard for 'A Perfect Planet,' Highlighting Deforestation
BBC Creative finds another innovative way to ramp up the drama of out-of-home
