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The Ad Council has been spreading the gospel of its inclusive Love Has No Labels campaign to the gaming community for more than a year.
At this weekend’s PAX West in Seattle, one of the largest gaming conventions in the country, the nonprofit PSA group leans in further, speaking to gamers in their own language with the launch of a mobile geolocation game called The League of Extraordinary Humans.
The game takes a diverse group of activists, LGBT pioneers, disabled gamers and other groundbreakers who “fight for love and inclusion” and turns them into virtual superheroes, complete with bold costumes and dramatic poses.
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