The Ad Council Turned Real-World Diversity Advocates Into Superheroes for a Geolocation Game

PAX West attendees can collect virtual 'Love Has No Labels' cards

The Ad Council has been spreading the gospel of its inclusive Love Has No Labels campaign to the gaming community for more than a year.

@TLStanleyLA T.L. Stanley is a senior editor at Adweek, where she specializes in consumer trends, cannabis marketing, meat alternatives, pop culture, challenger brands and creativity.