The Ad Council Helps Teens and Young Adults ‘Seize the Awkward’ During Suicide Prevention Month

Platforms and influencers help drive massive campaign

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Whenever the subject of mental health comes up, there is often a strong emphasis placed on the need to check in with loved ones regularly. While the necessity of communication is obvious, we rarely talk about how awkward it is to broach such a deeply personal subject, especially when it appears sudden or if we’re unsure of certain boundaries.

That’s why the Ad Council has collaborated with major influencers, social media platforms and even a Tony Award-winning Broadway musical for a campaign that encourages teens and young adults to seize those awkward moments, which could potentially save a life.

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