The Ad Council Helps Teens and Young Adults ‘Seize the Awkward’ During Suicide Prevention Month

Platforms and influencers help drive massive campaign

Awkward is good. Ad Council

Whenever the subject of mental health comes up, there is often a strong emphasis placed on the need to check in with loved ones regularly. While the necessity of communication is obvious, we rarely talk about how awkward it is to broach such a deeply personal subject, especially when it appears sudden or if we’re unsure of certain boundaries.

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@ShannonL_Miller Shannon Miller is Adweek's Senior Editor of Creativity & Representation.