The Academic's New Music Video Was Meticulously Animated in Real Time Via Google Slides

BBDO New York and the band follow up 'Live Looper' with a new creative project

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Like most artists, Irish indie rock band The Academic has not been able to perform in front of an audience since the pandemic began last year. But the members found a novel way to create a live experience for fans to promote their new EP, Community Spirit, by working with BBDO New York and Google Slides.

Google Slides allows multiple users to insert or remove text and images. The changes are made almost instantly, producing an effect similar to low-frame-rate animation.

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