CANNES, France—Typically, the Cannes Lions Festival of Creativity’s New Directors’ Showcase (NDS) is presented by Publicis Groupe’s Saatchi & Saatchi. Given Publicis’ decision to send just 84 employees this year—and CEO Arthur Sadoun, of course—Saatchi & Saatchi handed the reins to VFX company MPC and the Ridley Scott Creative Group, with curation by Scott, for the show’s 28th year.

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