The 3 Women Who Started BLM; Ryan Reynolds Joins Brandweek: Monday's First Things First

Plus, behind the scenes of the iconic spit-screen Nike ad and Uber tells racists to delete its app

#SMW is right around the corner. Join us April 9-11 in NYC to get up to speed on all the latest strategies, technologies and trends you need to be following. Register now.

Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here.

Meet the 3 Women Who Founded Black Lives Matter—and Started a Global Movement

The second annual Beacon Award, which is presented by Adweek and Adcolor to professionals of color and organizations that uplift others and initiate meaningful change for diversity, equity and inclusion, honors the three founders of Black Lives Matter: Patrisse Cullors, Alicia Garza and Opal Tometi. 

When they first started in 2013, corporations speaking out against police violence toward Black people and protesters was unheard of—and it was even before Colin Kaepernick knelt.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in