The 3 Women Who Started BLM; Ryan Reynolds Joins Brandweek: Monday’s First Things First

Plus, behind the scenes of the iconic spit-screen Nike ad and Uber tells racists to delete its app

(L. to r.) Alicia Garza, Opal Tometi and Patrisse Cullors established the Black Lives Matter movement in 2013. Erik Carter for Adweek
Headshot of Jess Zafarris

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Meet the 3 Women Who Founded Black Lives Matter—and Started a Global Movement

The second annual Beacon Award, which is presented by Adweek and Adcolor to professionals of color and organizations that uplift others and initiate meaningful change for diversity, equity and inclusion, honors the three founders of Black Lives Matter: Patrisse Cullors, Alicia Garza and Opal Tometi. 

When they first started in 2013, corporations speaking out against police violence toward Black people and protesters was unheard of—and it was even before Colin Kaepernick knelt. The three women were all struck by the death of Trayvon Martin, and in response to Garza’s Facebook post about it, Cullors would initiate the #BlackLivesMatter hashtag that still sweeps social platforms. Tometi saw it, and the three collaborated to make it an official organization. The movement gained momentum over the next few years, but it came to a head with the protests over the death of George Floyd. Now the world is talking about it, and Coca-Cola, Google and other titanic companies are donating millions to advance real change.

The origin story: Learn about the powerful women behind this movement and discover how they elevated it to a global scale.

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Ryan Reynolds, 2020 Brand Genius Brand Visionary Honoree, Will Join Us at Brandweek

From his iconic film roles to his marketing stunts as owner of Aviation Gin and Mint Mobile, Ryan Reynolds’ creative and clever antics have enchanted and entertained millions. With Aviation in particular, Reynolds’ has creatively directed initiatives including the hilarious Peloton Wife parody, the injection of the brand into a Samsung ad within a Netflix movie, and the celebration of a prestigious leap-year birthday. All of this led to the recent sale of Aviation Gin to Diageo for a whopping $600 million (with Reynolds retained as brand co-owner).

Be there: Join us at Brandweek 2020, a fully reimagined virtual experience, to hear from Reynolds yourself.

‘The Hardest Commercial I Have Ever Edited.’ How Nike Created Its Split-Screen Masterpiece

Nike made waves last month with the latest short film in its “You Can’t Stop Us” Campaign, crafting a meticulously edited split-screen spot that visually connected athletes of all kinds. Produced by Wieden + Kennedy Portland, the spot required creators to sift through over 4,000 pieces of footage to create this masterpiece of editing. [Watch it here.] Adweek took a look behind the scenes, speaking to four of the key creators behind the ad to discover how it came together.

Imagination and dedication: “The magic of this edit happened when we could sit on a shot and absorb what the scene and movement was,” said editor/director Peter Wiedensmith.


@JessZafarris jessica.zafarris@adweek.com Jess Zafarris is an audience engagement editor at Adweek.
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