The 10 Most Watched Ads on YouTube in 2017

Two of the spots here topped 100 million views

With 43 million views, Natalie Portman's Miss Dior spot clocks in at No. 4.

It’s time for the year-end lists, and here’s a fun one—the 2017 YouTube Ads Leaderboard, featuring the most-watched ads on the video platform this year.

You’ll recognize many of the spots, from Super Bowl commercials (Mr. Clean, Kia, Budweiser) to well-known celebrity spots (Natalie Portman for Miss Dior, Dwayne “The Rock” Johnson” for Apple).

Remarkably, the No. 1 spot on the list, with more than 150 million views, comes from India. It’s a Samsung spot that we wrote about back in January, shortly after it broke and began pulling in views by the millions in just its first few days.

See all 10 spots below, along with their global view counts for the year.

Note: To be eligible for the YouTube Ads Leaderboard, videos must be marked as ads on YouTube (i.e., they get some paid views) but must also earn significant organic views. The algorithm factors in paid views, organic views and audience retention (how much of a video people watched).

10) Mr. Clean | 2017 Super Bowl Ad | Cleaner of Your Dreams

17.6M views

9) Levi’s “Circles” Commercial l Full

22.3M views

8) iPhone 7 — The Rock x Siri Dominate the Day — Apple

25.3M views

7) adidas Originals | ORIGINAL is never finished

25.4M views

6) 2017 Kia Niro | “Hero’s Journey” Starring Melissa McCarthy

25.9M views

5) Budweiser 2017 Super Bowl Commercial | “Born The Hard Way”

28.5M views

4) Miss Dior – The new Eau de Parfum

43.0M views

3) Ping Pong Trick Shots 3 | Dude Perfect (sponsored by Oreo)

90.6M views

2) Clash Royale: The Last Second (Official Commercial)

110.7M views

1) Samsung India Service (SVC) – We’ll take care of you, wherever you are. #SamsungService

150.3M views

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