The 10 Most Watched Ads on YouTube in 2017

Two of the spots here topped 100 million views

With 43 million views, Natalie Portman's Miss Dior spot clocks in at No. 4.

It’s time for the year-end lists, and here’s a fun one—the 2017 YouTube Ads Leaderboard, featuring the most-watched ads on the video platform this year.

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@nudd Tim Nudd is a former creative editor of Adweek.