Cannes Lions

Thanks to Its Sales Impact, Nike's Kaepernick Campaign Wins Top Cannes Effectiveness Award

Burger King and Pernod Ricard also won gold in category honoring results since launch

Colin Kaepernick's face appears behind the text Believe in something. Even if it means sacrificing everything.
Colin Kaepernick's ad in the Nike 'Dream Crazy' campaign sparked both anger and advocacy for the brand.Nike
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By Larissa Faw

June 24, 2021

When Nike’s “Dream Crazy” campaign centered on Colin Kaepernick first appeared at Cannes Lions in 2019, it took home Grand Prix honors in both Outdoor and Entertainment for Sport.

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Larissa Faw

Larissa Faw is Adweek's agencies editor.

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