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Taking its cues from the great 1997 documentary Hands on a Hardbody, Dodge and Wieden + Kennedy will launch a contest Tuesday called Hands on Ron Burgundy—an online test of endurance that will feature daily prizes as well as a grand prize of (as in the movie) a new car. In the film, contestants put their hands on a pickup truck, and the last person to take his or her hand off won the truck.
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