Terminix creates ad with 5,000 live roaches

Headshot of David Griner

Nothing makes a point quite like 5,000 live cockroaches. That's how many vile critters Publicis Dallas wrangled into a squirming display for Terminix earlier this week. The roaches, originally bred as lizard food according to the Dallas Morning News, were led into plastic containers that spelled out E. coli, one of several bacteria carried by such vermin. The display, set up outside Dallas' Mockingbird Station, sounds like quite a logistical nightmare. Not only did the roaches have to be transported in two-liter bottles and coerced into plastic shapes, but they also had to be turned into the shade every 15 minutes to avoid cooking in the Texas sun. Hopefully this one-afternoon exercise was enough for Terminix to illustrate the idea that a house full of roaches is like a house full of skittering poo. Photo credit: David Woo, Dallas Morning News. Hat tip to Stephen Wade.

Previously in live-bug billboard news: 100,000 bees plead for help.

The Fans. The Brands. Social Good. The Future of Sports. Don't miss the upcoming Brandweek Sports Marketing Summit and Upfronts, a live virtual experience on Nov. 16-19. Early-bird passes available until Oct. 26. Register now

@griner david.griner@adweek.com David Griner is creative and innovation editor at Adweek and host of Adweek's podcast, "Yeah, That's Probably an Ad."