Tennessee's Transphobic Bathroom Bill Inspired a Campaign That Hopes to Be Unnecessary

TBWA\Chiat\Day New York wraps messages of support around a proposed legal message

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Ad creatives almost never wish for their campaign ideas to be unnecessary, but that’s certainly the case with this poster series drafted by TBWA\Chiat\Day New York.

Inspired after learning from a Nashville-based staffer about Tennessee’s Bill 1182, which would require signage on any bathroom that allows “use of restrooms by either biological sex,” the agency developed ways to frame the mandatory message with words of support for the trans community—and advice on overturning the law.

For now, the bill has been stalled by a U.S.



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