Tell the Smithsonian What You Love to See a Better Future

Agency GS&P collaborated on an immersive platform to imagine 2050

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Major civil rights setbacks, climate catastrophe, planet-wide poverty, mass extinction—these are just a few of the challenges we face when it comes to imagining a hopeful future. Yet, the only way to build a better world is to first imagine one.

Understanding the apprehension that many share for the future, the Smithsonian‘s Arts and Industries Building (AIB) has launched its Your Future Guide project. Created in partnership with Goodby Silverstein & Partners (GS&P), the online portal invites participants to look beyond the catastrophes of today to see what the year 2050 might bring.

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