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Telenor Pakistan’s project to give digital birth certificates to unregistered children in Pakistan has continued its winning streak by scoring the top prize in the Cannes Lions Mobile category.
“Naming the Invisible by Digital Birth Registration,” created by Ogilvy Pakistan, won the Mobile Grand Prix.
This is the second Grand Prix at Cannes for the campaign, which also garnered a Media Grand Prix earlier this week.
Telenor, one of the largest mobile providers in Pakistan, tackled the fact that there are more than 60 million unregistered children in the country, which would mean a lifetime without access to medical care, social security, public schooling or protection from underage marriage and child labor.
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