TED's 2012 'Ads Worth Spreading' Winners: Longer Ads Rule Again

Focus on idea-based storytelling

TED isn't a big fan of the traditional 30-second spot. For its Ads Worth Spreading contest, the organization continually chooses un-ad-like advertisements that are much lengthier than your typical TV commercial—and often never appear on TV at all. This was true last year with the first batch of winners, and is true again this year—check out the 10 winners for 2011/12 below.

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