Ted Lasso Offers Words of Encouragement Via Billboards Ahead of World Cup

The inspirational (and lengthy) messages can be seen across players' hometowns

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With the 2022 FIFA World Cup approaching, excitement is certainly building both on and off the field. However, there is one person that feels the U.S. Men’s National Soccer Team (USMNT) needs a bit of encouragement ahead of the games—Ted Lasso.

To motivate members of the USMNT, a series of mysterious and inspirational messages emulating the titular character of Apple’s Emmy-winning comedy series have been popping up on billboards across their hometowns. The phenomenon was first reported by Deadline.

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