Tech Brand’s First Ad Shows How Romantic You Can Get With Some Outlets and a Smartphone

WeMo and CP+B's 'anniversary rig'

Can something as dry as smartphone-controlled appliances ever come across as romantic? 

Gadget brand WeMo and Crispin Porter + Bogusky think so, and they've created a rather elaborate video to prove it.

"The Big Anniversary Rig" is WeMo's first consumer marketing push and features a house-spanning series of contraptions and romantic gestures celebrating a couple's first year together. 

Owned by manufacturer Belkin, probably best known for its network routers, WeMo makes outlet adapters that allow you to control or automate your home's electronics. It also partners with other brands to make slow cookers, coffeemakers and other devices with its technology built in.

(By the way, the guy in this ad is indeed a terrible cook if his best dish is something called "beer-battered ribs." Pro tip, Dan: You don't fry ribs, especially in a Crock Pot.)

After the jump, you can see some fake behind-the-scenes videos about "how Dan did it," including slightly more realistic details on his not-actually-battered rib recipe.

Even if you're not a hopeless romantic who finds this level of branded affection adorable, you have to admit the concept is a good way to highlight quite a few ways to use the technology. If nothing else, most people would probably just like the idea of starting the coffee pot each morning while checking emails in bed.

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