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Turns out encouraging people to whiz on trees isn't sound marketing policy. Mexican beer brand Tecate found this out recently when it took down billboards in Los Angeles and San Francisco that associated the image of a tree with the Spanish word for "bathroom"—along with the suggestion that life is easier for guys. According to Tecate, the billboards weren't intended for U.S. markets and the whole thing was just a wacky misunderstanding. ("This ad concept was rejected by our U.S.
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