TBWACD makes the weather disappear

Nothing stops a newspaper reader in his tracks like a printing error—or what seems to be. That’s the reaction TBWA\Chiat\Day’s Craig Crawford and Rui Alves were counting on when they designed this clever ad for Infiniti (click on it to see a larger version). Flipping through the paper casually, you come upon what seems to be a weather page with all the data missing. Three-day high/low forecast? Nothing—in any of the dozens of cities listed.