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(Note: Spot is NSFW.) If you thought the live-action, cinematic Africa spot by TBWA\Paris for the AIDES education group was impressive, check out the agency's entirely different but equally effective approach in this animated installment. Most shops would misfire if they attempted to use whimsical bathroom humor in an AIDS-awareness PSA. But here, form snugly fits function in the most delightful way. In fact, this naughty and novel take is nearly hypnotic. The ending is uplifting and on-point about wearing protection—puns intended.
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