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A year ahead of its centennial, footwear brand Keds is launching a global brand platform and fall 2015 ad campaign around female empowerment, and has gotten one of the world's great trailblazing women, Taylor Swift, to headline it.
Print ads from kirshenbaum bond senecal + partners show the pop star, 25, posing against artistic backdrops with headlines like "All dressed up with everywhere to go" and "There's no such thing as an average girl." The tagline: "Ladies first since 1916."
Click the ads to enlarge.
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