Taxi Auctions Off Its 2008 Mini Coupe After Losing Account

Agency takes high road, with proceeds going to charity

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After 10 years together, Taxi in Toronto and BMW Mini have parted after the agency declined to participate in a review for the Canadian account, eventually won by Anomaly. Remember Taxi's "wacky vignette" for the nameplate with a guy's mustache and eyebrows flying off his face as he hung his head, cocker spaniel style, outside the passenger window of a speeding Mini? Ahh … good times. Anyhoo, Taxi is auctioning its boardroom Mini—a red 2008 coupe—on eBay, with proceeds going to Covenant House, a homeless shelter.



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