Taxi Auctions Off Its 2008 Mini Coupe After Losing Account

Agency takes high road, with proceeds going to charity


After 10 years together, Taxi in Toronto and BMW Mini have parted after the agency declined to participate in a review for the Canadian account, eventually won by Anomaly. Remember Taxi's "wacky vignette" for the nameplate with a guy's mustache and eyebrows flying off his face as he hung his head, cocker spaniel style, outside the passenger window of a speeding Mini? Ahh … good times. Anyhoo, Taxi is auctioning its boardroom Mini—a red 2008 coupe—on eBay, with proceeds going to Covenant House, a homeless shelter.

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