Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
You may have seen the video of the UCLA student who got tasered by some very uncool campus cops for not having his ID with him. It got us wondering how companies that make tasers market their wares. Not surprisingly, the focus is on safety. What we didn’t expect was the video above, showing Taser International executives (CEO, president, CFO, COO, etc.) taking some gruesome jolts from the company’s products — in an effort to prove how harmless (non-lethal) they are.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in