Target Defends Homepage Redesign but Still Won't Say Who Did It

Retailer says traffic and sales have been 'very positive'

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Since late last week, when we pointed out the not-so-positive reaction many people had to Target's homepage redesign, we've been trying to answer two seemingly simple questions: Who did the redesign, and why?

Now, Target has finally responded to our inquiries, and while the retailer defends the redesign as a way to highlight a larger number of holiday deals, it has declined to reveal whether it was an in-house project or assigned to a digital agency.



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