Talking branches and fenders shill for Geico

Geico touts its 24-hour claims service, H.R. Pufnstuf-style, in these new spots from The Martin Agency, which feature tree limbs and fenders that wisecrack after cracking a windshield and the rear bumper of another car. The tagline, "Accidents are bad, but Geico's good," could probably apply to the commercials themselves, which succeed against all reasonable expectations by being unabashedly and self-consciously silly in the extreme. Another plus: Geico's googly-eyed wad of Kash is nowhere in sight.