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When you think of breakthroughs in advertising media, you don’t think of Wyoming. Then again, you don’t think of mud flaps.
A Jackson man has created FlapMedia—a company that sells ad space on truck mud flaps. ”There’s not a lot you can do when you’re driving,” Jeff Heilbrun tells Montana’s Billings Gazette, “except look at everything around you.”
He’s got a point. Plus, when your ad helps people not get splattered with mud, that’s gotta engender some good will.
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