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Properly automating the electrical system at your workplace sounds boring. But in fact, it could save the entire world from a catastrophic asteroid collision.
That is the premise of one new ad from Schneider Electric, which sells energy management and automation products and services in Europe. In the two-minute spot, an electrical engineer underestimates his role in setting a hospital's backup generator so it switches on when the city's power blacks out. The patient on the table also has an important (read: absurd) role to play in the future of the planet.
A second spot features a similarly humble facilities manager, whose timely correction of an office building's cooling system in England has an unlikely impact on a father and his daughter in what appears to be rural Peru—and brings a special kind of pan-flute music to audiences elsewhere (its title might remind you of a certain 1998 hip hop hit...
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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