Taking Print Innovation to a New Level, a German Newspaper Created a 7-Foot Infographic

The record-setting celebration of Berlin's iconic TV Tower turning 50 even featured the perfect ad on the back

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Compared to its shinier TV and digital counterparts, print is rarely seen as an exciting or innovative ad medium these days–but when executed correctly, it is a powerful way to creatively engage targeted consumers.

Given the physical parameters of print, especially for newspapers, you’d be forgiven for thinking there’s not much room for innovation, but German newspaper B.Z. knocked that idea on the head with a sprawling 7-foot-long infographic insert.

Printer Mirko Grandau checks the print quality in random samplesStephan Wallocha

The pull-out paid homage to Berlin’s 1,207-foot-high TV Tower and featured a mega ad for Ferrero on the back.



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