Taking Print Innovation to a New Level, a German Newspaper Created a 7-Foot Infographic

The record-setting celebration of Berlin's iconic TV Tower turning 50 even featured the perfect ad on the back

The massive insert in newspaper B.Z. celebrated Berlin's 50-year-old TV Tower. Getty Images and B.Z.

Compared to its shinier TV and digital counterparts, print is rarely seen as an exciting or innovative ad medium these days–but when executed correctly, it is a powerful way to creatively engage targeted consumers.

@saramayspary sara.spary@adweek.com Sara Spary is a freelance journalist based in London. She's been a reporter for eight years, covering advertising and consumer brands.