Take a walk in my $250 shoes


Adidas has received thousands of dollars’ worth of publicity over the launch of its $250 shoe, the Adidas_1, which contains a computer chip. The venerable German brand now seems to have all of its bases covered, adding the computerized 1 to its line of retro/fashion models that are sold under the Adidas Originals label. According to news reports, sensors in the Adidas_1 take more than 1,000 readings per second to adjust cushioning to fit a runner’s weight and speed and the terrain being covered.

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