Tacoma spots leave us a little queasy

Chick2If you’re going to invent a fictitious physical ailment to get laughs in your TV spot, you might want to log on to WebMD or some other knowledgable site and make sure it’s not real.

One of Saatchi & Saatchi’s new faux-PSA spots for the Toyota Tacoma presents a problem called “adrenalitis”—evidently a lack of enthusiasm, which the Tacoma can supposedly cure. Problem is, adrenalitis is an actual affliction, and it doesn’t exactly sound fun.

Do some Saatchi creatives have simple-research-itis?

Speaking of this campaign, another spot spoofs the typical plea to help starving children in Africa. A comely brunette damsel in distress appears and pleads for people to stop “the undeserved punishment” being doled out to pickup-truck beds. “For less than three mocha lattes a day, you can have your own Tacoma,” she says.

So let’s get this straight. People get all worked up about a Corvette spot because it shows a kid daydreaming about driving a car. And yet nary a peep about this one. It’s one those things that make you go, “Hmm.”

–Posted by Eleftheria Parpis