Taco Bell's Newest Fake Movie Trailer Is Fast, Furious and Filled With Nacho Fries

'Supply & Demand' continues the chain's series from Deutsch

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Taco Bell doesn’t want its nacho fries to just be a seasonal product offering. It wants their semi-annual return to be an event.

Since launching the product—Taco Bell’s first foray into fries–in 2018, the chain and creative agency Deutsch have produced fake movie trailers to promote them. Each one is highly believable in terms of production quality, with the only wink being the consistent focus on a certain brand’s cheese-dipped fries.

Now the campaign is back with its fifth faux trailer, this time for Supply & Demand, a fast-paced action homage to the Fast & Furious franchise (and, perhaps most notably, its 2019 spinoff, Hobbs & Shaw, though Taco Bell’s iteration goes a lot lighter on the hand-to-hand combat).

The Nacho Fries trailer series is a marketing outlier for Taco Bell, which rarely relies on the kinds of consistent and ongoing campaigns favored by most brands.

“We

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