Taco Bell shrimp ads remain totally random

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If you thought Taco Bell was getting obscure with its “Shrimp Blogger” ad last year, then you’re probably downright baffled by Draftfcb’s new “Shrimp Crashers” spot, shown below. An entire TV ad riffing on a movie from six years ago—but with shrimp? Ah hell, why not. If you’ve got a better way to sell seafood from Taco Bell, I’d like to hear it.

@griner david.griner@adweek.com David Griner is creative and innovation editor at Adweek and host of Adweek's podcast, "Yeah, That's Probably an Ad."