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Taco Bell and Deutsch made some fun regional media buys during the Super Bowl, recruiting local advertisers in five markets to create normal-looking ads for their own businesses—that suddenly became a pitch for the Quesalupa, which Taco Bell introduced with its own national ad on the game.
The advertisers were Fort Worth lawyer Bryan Wilson, Minneapolis comedian Fancy Ray, Cleveland furniture store owner Marc Brown, Virginia Beach car dealership mascot Mack Mack, and Mr. Appliance of Eugene, Oregon.
Check out the spots here:
The national spot was all about how the Quesalupa is going to be huge.
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