Taco Bell Cleverly Crashed These 5 Local Super Bowl Ads With Its Quesalupa

So big, even the little guys are talking about it

Taco Bell and Deutsch made some fun regional media buys during the Super Bowl, recruiting local advertisers in five markets to create normal-looking ads for their own businesses—that suddenly became a pitch for the Quesalupa, which Taco Bell introduced with its own national ad on the game.