Taco Bell Brings Doritos Locos Tacos to Canada, Makes Critics Literally Eat Their Words

Angry tweets etched on shells

Headshot of Tim Nudd

Be careful what you say about Taco Bell in Canada. The chain is liable to etch your angry rants on taco shells and force them down your throat. That's what happened in this stunt from ad agency Grip Limited in Toronto, which marked the long-awaited arrival of the celebrated Doritos Locos Tacos in the country by using a special laser to burn exasperated tweets from impatient customers right on the first batch of shells—and then invited those same customers to a "special fan event" where they literally ate their words.

Back in the U.S., meanwhile, Taco Bell has rolled out the new Fiery Doritos Locos Tacos, and is promoting them with two new spots from Deutsch LA. The first, titled "The World's Most Hottest Idea," shows various people discussing the spicy taco's flavor, oblivious to actual fires erupting around them. (Note the movie marquee in the last frame, "Gordy and Brian Take on Delaware," which refers to the creative team who created the spot.)

The other new spot, "No Pican," is the first commercial from the Deutsch LAtino multicultural marketing practice, and will target Latino audiences.

See those two spots, and credits for all three, below.

CREDITS

Client: Taco Bell Canada

Campaign: "DLT Eat Your Words"

Agency: Grip Limited, Toronto

Creative Directors: Ben Weinberg, Pat Andrews

Copywriter: Trevor Gourley

Art Director: Julia Morra

Social Content Strategist: Patrick Tomasso

Director of Client Services: John Miller

Account Director: Cheryl Gosling

Business Manager: Liliana Coimbra

Producer: Liz Crofton

Production House: Data Armada

Editor: Duane Vandermeulen

Music, Sound: Imprint Music

Postproduction: Grip Limited

Chief Marketing Officer: David Vivenes

Director of Marketing: Michael Van Horne

Marketing Manager: Veronica Castillo

—————

Client: Taco Bell

Spot: "The World's Most Hottest Idea"

Client Credits

President: Brian Niccol

Chief Marketing, Innovation Officer: Chris Brandt

Brand Creative Director: Tracee LaRocca

Senior Manager, Brand Experience: Aron North

Manager, Brand Experience: Ashley Prollamante

Agency: Deutsch, Los Angeles

Group Creative Director: Brett Craig

Creative Directors: Jason Karley, Josh DiMarcantonio

Senior Art Director: Gordy Sang

Senior Copywriter: Brian Siedband

Director of Integrated Production: Vic Palumbo

Executive Producer: Paul Roy

Senior Producer: Mila Davis

Music Supervisor: Dave Rocco

Production Company

Arts and Sciences, Los Angeles

Director: Matt Aselton

Director of Photography: Nigel Bluck

Executive Producer: Marc Marrie

Managing Director: Mal Ward

Line Producer: Scott Kaplan

First Assistant Director: Craig Pinckes

Editorial Company

Cut and Run, Santa Monica, Calif.

Editor: Jay Nelson

Assistant Editors: Luke McIntosh, Sean Stender

Senior Producer: Amburr Faris

Executive Producer: Carr Schilling

Post Facility

MPC, Santa Monica, Calif.

Colorist: Ricky Gausis

Visual Effects Company

Method, Santa Monica, Calif.

Visual Effects, Online Artist: Jason Frank

Visual Effects Assistant Artist: Patrick Vollkommer

Creative Director: Claus Hansen

Producer: Stephanie Alllis

Music, Composer

Massive Music (Music festival scene only)

AFM Stock Music (Airbrushing scene only)

Sound Design Company

740 Sound Design, Los Angeles

Sound Designer: Rommel Mollina

Associate Producer: Jeff Martin

Executive Producer: Scott Ganary

Audio Post Company

Lime Studios, Santa Monica, Calif.

Mixer: Rohan Young

Assistant: Patrick Navarre

Executive Producer: Jessica Locke

End Tag Mnemonic:

Method Studios, Santa Monica, Calif.

Executive Producer: Robert Owens

Additional Deutsch Credits:

Chief Executive Officer: Mike Sheldon

Account Management Credits:

Group Account Director: Walter Smith

Account Directors: Amanda Rantuccio, Christi Johnson

Account Supervisor: Steve Scutellaro

Account Executive: McKenna Pickett

Account Planners:

Chief Strategic Officer: Jeffrey Blish

Group Planning Director: Christian Cocker

Traffic, Business Affairs:

Director of Business Affairs: Abilino Guillermo

Senior Business Affairs Manager: Ken Rongey

Business Affairs Manager: Nestor Gandia

Director or Broadcast Traffic: Carie Bonillo

Broadcast Traffic Manager: Sarah Brennan

—————

Client: Taco Bell

Spot: "No Pican"

Client Credits:

President: Brian Niccol

Chief Marketing, Innovation Officer: Chris Brandt

Brand Creative Director: Tracee LaRocca

Senior Manager, Brand Experience: Aron North

Manager, Brand Experience: Ashley Prollamante

Agency: Deutsch, Los Angeles

Group Creative Director: Brett Craig

Creative Directors: Jason Karley, Josh DiMarcantonio

Art Director: Luis Farfan

Senior Copywriter: Armando Samuels

Senior Copywriter: Natalia Cade

Director of Integrated Production: Vic Palumbo

Executive Producer: Paul Roy

Producer: Ilene Kramer

Music Supervisor: Dave Rocco

Production Company

Cortez Brothers, Marina Del Rey, Calif.

Director: Esteban Sapir

Director of Photography: Travis Cline

Executive Producer: Ed Rivero

Head of Production: Ashlee Cohen

Line Producer: Asori Soto

First Assistant Director: Mariano Andre

Editorial Company

Beast LA, Santa Monica, Calif.

Editor: Kevin Garcia

Assistant Editor: Gabriel Ordonez

Executive Producer: Jerry Sukys

Head of Production: Darby Walker

Producer: Mary Stasilli

Post Facility

CO3, Santa Monica, Calif.; Method Studios, Santa Monica

Colorist: Sean Coleman @ CO3

Online, Visual Effects Artist: Tim Rudgard @ Method Studios

Assistant: Louis Schachte @ Method Studios

Executive Producer: Robert Owens @ Method Studios

Producer: Stephanie Allis @ Method Studios

Visual Effects Company

Method Studios, Santa Monica, Calif. (graphics adapted from previous Taco Bell spots)

Visual Effects Artist: Tim Rudgard

Visual Effects Assistant Artist: Louis Schachte

Producer: Stephanie Allis

Music, Composer

Elias Arts, Santa Monica, Calif.

Executive Producer: Ann Haugen

Producer: Katie Overcash

Composer: Jack Shenker

Creative Director: Brett Nichols

Sound Designer

740 Sound Design & Mix, Los Angeles

Sound Designers: Rommel Molina, Nicholas Interlandi, Michael Dillenberger

Executive Producer: Scott Ganary

Associate Producer: Jeff Martin

Audio Post Company

Tono Studios, Santa Monica, Calif.

Mixer: Juan Felipe Valencia

Executive Producer: Noel Miranda

Producer: Monica Sotelo

Additional Deutsch Credits:

Chief Executive Officer: Mike Sheldon

Account Management Credits:

Group Account Director: Walter Smith

Integrated Account Supervisor: Steve Scutellaro

Account Directors: Amanda Rantuccio, Mildred Grijalva, Christi Johnson

Account Executive: McKenna Pickett

Account Planners:

Chief Strategic Officer: Jeffrey Blish

Senior Account Planner: Pearl Owen

Traffic, Business Affairs:

Director of Integrated Business Affairs: Abilino Guillermo

Senior Business Affairs Manager: Ken Rongey

Director of Broadcast Traffic: Carie Bonillo

Broadcast Traffic Manager: Sarah Brennan


@nudd Tim Nudd is a former creative editor of Adweek.
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