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After 35 years in the business, South by Southwest is going global.
The Austin, Texas-based conglomeration of festivals—which spans music, tech, film and gaming—is expanding to Australia in 2023. In partnership with the government of New South Wales and Australian music production company TEG, the first SXSW Sydney will run from October 15-22, 2023.
In contrast to its Austin counterpart, “SXSW Sydney will offer the world a chance to see the most innovative creators and future-focused music, storytelling, gaming trends and tech with a focus on the Asia-Pacific region,” Jann Baskett, SXSW chief brand officer, told Adweek.
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