Swimming upstream

We’re not sure how to interpret this little bit of post-Olympic endorsement news: that multiple gold medal winner Michael Phelps has signed a global deal to promote an MP3 player from Hong Kong that no one ever heard of (pictured at left).

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in