Swedish Ad Evokes the Uncertainty of an Undelivered Text for Ukrainian Refugees

The fundraising campaign focuses on the emotional impact of one text message

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As the war for Ukraine escalates after almost five months, displacing over 6.1 million people in the country, the United Nations High Commissioner for Refugees (UNHCR) has released a campaign to highlight the feeling of families separated by war and drive donations.

With men forced to remain in the country by law to either support the war effort or to serve in the army’s defense of the country, only women and children have been allowed to leave, making their way to neighboring countries including Poland, Hungary and Romania.

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