Sweden frightened by ghostly cosmetics ad

Swedes see their fair share of weird advertising, mostly the McDonald's stuff from DDB Stockholm. But the spot above, for Apoliva personal-care products, seems to have pushed them over the edge into mass hysteria. The ad shows a Swedish supermodel named Adina Fohlin singing along to a haunting piano tune as a light snow turns to a stormy rain and then to sunshine. Seems innocuous enough, though not to the almost 100,000 people who've joined a Facebook group called "I am scared of the girl in the Apoliva commercial."