Swarovski Charms Women With Personal Ads in Craigslist’s ‘Missed Connections’ Pages

Jeweler finds new storytelling platform

Red Tettemer O'Connell + Partners placed some faux personal ads in the New York, Philadelphia and Chicago sections of Craigslist's popular "Missed Connections" department on behalf of crystal jeweler Swarovski.

@DaveGian davegia@hotmail.com David Gianatasio is a longtime contributor to Adweek, where he has been a writer and editor for two decades. Previously serving as Adweek's New England bureau chief and web editor, he remains based in Boston.