Svedka Vodka Uses Retargeting to Make Creepy Halloween Ads That Follow You Around

Turning something 'inherently negative' into something fun

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Ad retargeting is more trick than treat, right?

Regardless, Svedka Vodka looks to leverage the unloved online marketing practice for a Halloween “Banner Ad Curse” campaign, created by Toronto agency Bensimon Byrne. This marks the third straight scary seasonal sojourn for the client-agency team, following their “Printable Costumes” in 2015 and last year’s “First World Horror Stories.”

“For this year’s Halloween campaign, it felt like the right time to really have some fun and use a data-driven approach that sequences video and banners in a compelling and interesting way,” agency creative director Dan Strasser tells AdFreak.

It all starts with bait-and-switch seasonal cocktail recipes.



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