Svedka Vodka Uses Retargeting to Make Creepy Halloween Ads That Follow You Around

Turning something 'inherently negative' into something fun

Ad retargeting is more trick than treat, right?

@DaveGian davegia@hotmail.com David Gianatasio is a longtime contributor to Adweek, where he has been a writer and editor for two decades. Previously serving as Adweek's New England bureau chief and web editor, he remains based in Boston.